Stylistic Analysis of English Travel Brochures: Figures of Speech as a Case in Point

Style is a type of language that depends on the speakers in which case they use their vocal sounds, vocabularies, phrases and sentences. The study aims at analyzing figures of speech of English Travel Brochures. The problem the study addresses is that travel brochures have employed figures of speech to attract and persuade their readers to choice a travel destination rather than another. The use of figures of speech such as metaphor, simile, parallelism, and repetition in travel brochures is not only to create layers of meaning but also sense of beauty, complexity, and persuasion. Leech and short's (2007) model is used to analyze the two English travel brochures namely, Egypt and Paris. To achieve this aim the study hypothesized that metaphor is expected to be the most frequently used figure in travel brochures. The findings shows that: firstly, sentences involving metaphor are highest number of figures of speech because of they play different roles in language change to attract readers (tourists) by changing their mental images. Secondly, similes uses familiar things to compare with characteristics of places. Thirdly, parallelism, uses two things (sentence or words) one thing contrast with another one. Fourtly, repetition, uses the same syntactic structure in the same sentence in addition to repetition of sounds namely, at the last syllable (Rhyme). These figurative devices are effective devices of persuasion because they give clear images of places and their comparisons do not lesson the credibility of the lesson.