The effectiveness of color works to enrich the text with meanings, and establishes the significance in the mind within the limits of experience, and in this way it suits the juxtaposition of colors and their interference with the effects of reality, and the form of color is an effective phenomenon that aesthetically reveals the poets vision of reality with expressive values charged with the sensory perception, both in reality and metaphorically, revealing the sensitivity of his sense and his human experience, and shows The poets ability to choose color and employ it in the poetic subject, in addition to highlighting the color image and its aesthetics in the text. The research traced the effectiveness of color in the poetry of Al-Baha Zuhair in two axes: the effectiveness of color and praise, and the effectiveness of color and women, and his sense of color vocabulary and its position in the poetic structure was demonstrated. The color sensors are integrated, and appear to be co-present in the contents of praise and women.