The research aims to understand the nature of the moral transformations embodied in the nature of the social behavior of individuals. Evaluating social standards in the process of social control, its cultural dimensions, and developing a strategy that contributes to limiting its repercussions. It is by overcoming the crisis of values that we are experiencing today, and limiting the expansion of the range of social phenomena with a negative feature that indicates social diseases in our society. The research arrives at important results, the most important of which are:Results:The social influence is a normative influence that is embodied in the manifestations of compliance behavior, and it is like the influence of the other that leads to following order that makes us related to them and accepted by them. This leads to general acceptance of the group's norms.Watching directly how others act can influence behavior. Direct personal experience is not necessary for normative inclination.There are two types of social norms that make an impact. Although the result is the same for the two types of influence, which is compliance. However, the motivation for compliance differs in each case.4. Normative social influence helps to enhance social cohesion by having the majority of group members comply with social norms.