THE TRENDS OF THE CUSTOMERS TO BUY CONSUMING GOODS AN ANALYTICAL STUDY TO THE OPINIONS OF A SAMPLE OF WALADI FACTORY CONSUMERS’ GOODS

ABSTRACT The research aims at investigating the main trends lead consumers to buy goods, which considered as a main output for Waladi Factory. These produced clothes offer read benefits to the consumers. The research has questioned several issues regarded to the relationship between the design of the good and the buying decision, as well as the satisfaction of the good (being of the best quality) and the buying decision also. The suppositions of the research have come to confirm the aims through relying on the ideas of a sample of (185) persons who frequently shopped Waladi Factory. The analysis has done by SPSS.VER10.0 program and the results involve many standards, as the frequencies, medians, and the deviations. The research has come to the main conclusion that Waladi Factory is producing several kinds of goods relevant to the needs and the desires of the consumers in the clothes market of the city of Mosul. .